HOSPITALITY
REPOSITIONS
OUR PROCESS
Property Assessment & Strategy Development
We begin by evaluating existing conditions, market performance, and brand opportunities. G Con works closely with ownership and franchise teams to define the most effective path forward—whether a full rebrand, targeted renovation, or adaptive reuse.
PIP, Design & Brand Alignment
Our experts coordinate with designers and brand representatives to translate design intent into actionable construction plans. We integrate new standards, technologies, and amenities that elevate the property to its next chapter.
Selective Demolition & Construction
G Con executes the physical transformation with precision—balancing demolition, reconstruction, and system upgrades while preserving viable infrastructure to optimize cost and schedule efficiency.
Brand Integration & Compliance
Throughout the process, we ensure full compliance with franchise requirements, ADA guidelines, and local regulations. Every element—from signage to FF&E—is delivered in alignment with brand identity and operational readiness.
Final Review & Grand Reopening Support
Our team assists with final inspections, brand walk-throughs, and property preparation for reopening. We ensure the property not only meets every specification but reintroduces itself to the market with confidence and impact.
Revitalizing properties to meet new markets, new brands, and new possibilities.
G Con Construction specializes in repositioning hospitality properties—transforming underperforming or outdated hotels into refreshed, high-performing assets. Whether converting an existing property to a new flag, rebranding an independent hotel, or reimagining an entire guest experience, our team has the expertise to guide every step of the transition.
Repositioning goes beyond construction—it’s a strategic process of rebuilding both the space and the story. G Con collaborates with ownership groups, brand representatives, and design teams to ensure every transformation aligns with franchise standards, market trends, and long-term investment goals. The result is a revitalized property ready to re-enter the market stronger, more competitive, and more profitable than ever.
Why Partner with G Con for Repositioning
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Brand Conversion Experts: Proven experience repositioning hotels across major brands such as Marriott, Hilton, IHG, and Hyatt.
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Strategic Planning: In-depth feasibility, design, and scope development to maximize ROI and market value.
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Seamless Execution: Coordinated approach to minimize downtime and maintain operational continuity where possible.
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Creative Problem-Solving: Adaptive design and construction solutions tailored to each building’s unique challenges.
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Turnkey Brand Transition: Comprehensive oversight from de-flagging to grand reopening.
Transforming Potential into Performance
At G Con Construction, repositioning isn’t just about change—it’s about vision. We help hospitality owners rediscover the value in their properties through strategic transformation, creative design, and precise execution. From rebranding conversions to full structural reimaginings, G Con turns possibility into profitability—one project at a time.
PORTFOLIO
HOLIDAY INN
Indianapolis, IN
G Con Construction transformed the former Ramada Plaza into a modern, full-service Holiday Inn, delivering a complete brand repositioning aligned with IHG’s latest standards.
HOLIDAY INN EXPRESS & SUITES
Indianapolis, IN
G Con Construction successfully repositioned this property from a former Comfort Inn into the modern Holiday Inn Express Indianapolis Airport Area, delivering a complete transformation aligned with IHG’s brand standards. The renovation included upgraded guest rooms, refreshed public areas, and enhanced amenities designed to elevate comfort and efficiency.
Delta
Indianapolis, IN
G Con Construction successfully transformed the former Jameson Inn into the Delta Hotels by Marriott Indianapolis Airport through a full-property repositioning and brand conversion. This comprehensive renovation modernized guestrooms, public spaces, and amenities—including the addition of The Crafthouse Taproom—creating a sleek, upscale experience aligned with Marriott’s standards.
NEWSLETTER
GHOMAN CONSTRUCTION
With over 30 years of combined experience, we have mastered the art of construction and land development.
Contact Info
1158 W. 86TH St. Indianapolis, IN 46260
317.656.9799
contact@ghomancm.com
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